Why did it take until the 21st Century for someone to finally introduce a lubricant formulated from a womans point of view? Who knows! But the good news is Emeritas natural lubricant was designed to especially complement a womans own body chemistry.* Emeritas water-based formula supports a womans delicate vaginal balance. Plus, its latex-friendly, completely washable and non-staining. Vitamin E and Allantoin moisturize, soothe and heal the skin and are excellent sources of relief from the mild vaginal dryness thats a normal part of your monthly cycle. And, like all of our products, Emeritas Natural Lubricant is paraben-free.